Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading
How To Make a Better Case for Content Marketing in 2021
As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading
With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It
Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading
5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading
Get Your Content Governance in Order With This 1 Thing
Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading
