By Robert Rose published November 15, 2022

The New Chief Content Officer: Why the Job Description Must Change

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading

By Sydni Craig-Hart published November 7, 2022

Why You’ll Never Create Customer-Centric Content Unless You Focus on This

Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading

By Andrew Davis published October 17, 2022

Are You Willing To Kill Your Content To Save Yourself?

If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading

By Gina Balarin published October 4, 2022

How To Battle Imposter Syndrome on Your Content Marketing Team

Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization. Continue reading

By Ann Gynn published September 16, 2022

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals. Continue reading

By Ann Gynn published September 15, 2022

How To Avoid Going Down Google’s Instant Answer Search Trap

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment. Continue reading

By Ann Gynn published September 14, 2022

Should Content Marketers View Web3 as More Than the Internet’s Next Version?

No matter what you think about Web3, it will be part of the marketing conversation for a while. So take the time to reflect on these 10 thoughts. Continue reading

By Kim Moutsos published September 13, 2022

10 Hated Marketing and Business Expressions: Catch Us If You Can

Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score. Continue reading

By Ann Gynn published September 12, 2022

TikTok: Time To Get Serious About Its Content Marketing Promise?

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question. Continue reading

By Robert Rose published September 9, 2022

We Don’t Talk About Creative Burnout – This Is Why We Should [Rose-Colored Glasses]

Remarkable content isn’t limitless. It’s a precious resource only created by content teams that are treated as essential to the business. So why do most businesses run their teams ragged? And how do we make it stop? Continue reading

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