By Robert Rose published January 14, 2022

You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading

By Ann Gynn published January 13, 2022

How’d You Make That Flipping Awesome B2B Content for ServiceNow?

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading

By Ann Gynn published December 7, 2021

How’d You Make That Flipping Awesome Content for Monster

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading

By Ann Gynn published November 16, 2021

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading

By Robert Rose published November 3, 2021

Are Inbound Marketing and Content Marketing Still Different in 2021?

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading

By Kim Moutsos published October 27, 2021

How’d You Make That Flipping Awesome Content for HBO?

What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience’s engaged even when their favorite programming ends. Continue reading

By Robert Rose published October 21, 2021

3 Disruptions To Know To Prepare for the Future of Content and Marketing

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading

By Kim Moutsos published September 30, 2021

How’d You Make That Flipping Awesome B2C Content for AARP?

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading

By Stephanie Stahl published September 29, 2021

How’d You Make That Flipping Awesome B2B Content for Salesforce?

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story. Continue reading

By Kim Moutsos published September 28, 2021

7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs

We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips. Continue reading

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