Can You Keep the Human Touch When Using Marketing Automation?
Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track.
Is Your Thought Leadership Content Missing the Point?
Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.
Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation
Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them.
Content Marketing Resilience: How To Keep Going When the Going Gets Tough(er)
Truly resilient content marketing requires reinvention and inspiration in the most arduous circumstances. Here’s what you need to know.
Is Your Case Study Worth Your Customers’ Time? Prove It
When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position.
B2B Content Isn’t Boring Unless Your Writing Is
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that.
You Can't Rely on Speaker Proposals Alone for Diverse Events
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.
Why Rushing Your Writers Never Leads to Great Content
Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better.