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pride-in-marketing

Take a Marketing Messaging Lesson From Sesame Street This Pride Month

You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street.
company-culture-importance-rises

Company Culture Importance Rises; Changing It Requires New Thinking

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
deloitte-chief-strategy-officer-survey

Does a Rise in Chief Strategy Officer Role Give Hope for Chief Content Officers?

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.
marketing-climate-change

Is Marketing Climate Change Coming? Or Is It Already Here?

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.
google-new-ai-tools-search

Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
creative-marketing-services-inhouse

Content Marketing Deserves More Respect From In-House Agencies

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing.
martech-mania

Martech Mania Brings International Celebration and Over 11,000 Solutions

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?
ethics-for-ai

Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
google-experiment-cookie-less-future

Google Did a Cookie-Free Experiment. Should the Results Matter to You?

Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?
dont-buy-the-martech-stack-debate

Why the Martech Debate Only Delivers Wrong Answers

An Oracle executive recently declared a unified platform beats a best-of-breed collection. But he, like every person on either side of the debate in the past 20 years, got it wrong. Here’s why.
ai-copyright-guidance

Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content

Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
first-party-data-research

With First-Party Data, the Experience Is the Most Important Part

New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains.