Twitch executive shares insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

How do you adapt to a world far less forgiving and far more skeptical of the ways you capture and use data? Ruth Carter – internet, intellectual property, and business attorney – offers some perspective and advice.

How you measure the past influences how you shape the future. Yet some commonly used metrics give the illusion of 24-karat success when they’re not much more than fool’s gold. Do you know what content marketing success really looks like?

Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices.

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics.

Want your social content to go viral? Go for the heart. That’s one of the lessons from the success of a 2106 smash image. But don’t stop there. Once you have people’s attention, keep the give and take going.

Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.)

Great content isn’t about being more clickable, more “like”-able, more shareable. Like a good book, truly great content is unputdownable. Here’s how to engage in captivating – and effective – ways.

What are the most interesting, unusual, and worthwhile applications of AI in marketing? Discover how machine learning and predictive analytics are reshaping the marketing landscape and what new tools marketers are piloting.

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from a 20-year Pixar animator who also has worked with big B2B brands.

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking.

Navigating all this digital media creates challenges for consumers and enterprises alike. Though for different purposes, consumers and marketers want to find and use them when and where they want. Digital asset management is a must.