By Doug Kessler published April 25, 2017

The Content Assembly Line is Broken

Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading

By Paul Roetzer published April 13, 2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

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