Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team. LinkedIn’s content strategy leader explains what it takes to build, manage, and drive a high-performance team. Continue reading
Are You Ready to Hire Quality for Your Content Team?
To gauge employer readiness, this content team supplier asks eight questions to ensure that the executives she places will be successful and satisfied. Plus, she shares the top qualities employers and employees should seek. Continue reading
Social Media Advice From Mark Hamill
Mark Hamill is social media savvy (though he says he’s a neophyte). Read about his foray into the Twitterverse and the lessons he’s learned from his successes and wrong turns, including the trailer mistake for Star Wars: The Force Awakens. Continue reading
Is it Time to Abolish Social Media?
What is uniquely social about Facebook, Twitter, LinkedIn – and the hundreds of other platforms that somehow qualify for the label – that isn’t true for just about any other form of media, digital or otherwise? Continue reading
The Content Assembly Line is Broken
Our own little content marketing industrial revolution is happening. We’ve moved the content creation process from the craft workshop to the high-volume assembly line. But we shouldn’t be treating content like a Ford Focus. Continue reading
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more? Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading
