If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading
Get a Refresh on the What, Why, Where, and How of Content Marketing
It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading
24 Big Mistakes You Should Avoid in Content Marketing
Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]
Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
Fundamentals Are Essential for Content Success
Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading
How to Write a Great Creative Brief
Great content begins with a great creative brief. Documenting your business goals, communication purpose, audience, parameters, etc., in one place is essential. Here’s why and how your brief can make a difference. Continue reading
Content Readability: A Primer
Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide. Continue reading
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners. Continue reading
7 Questions to Troubleshoot Your Content Marketing
Whether you’re new to or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better long-term success. Continue reading
How to Explain Content Marketing to Anyone [Fresh Examples]
When people learn you’re in “content marketing,” do they give you a quizzical look or directly ask, “What exactly is content marketing?” Here’s how to explain it simply with real-life examples everyone will understand. Continue reading
