By Jodi Harris published September 16, 2019

Nail Your Content Performance With This Measurement Starter Kit

A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your brand. Continue reading

By Jodi Harris published September 10, 2019

Discover the Secrets to Successful Content Creation

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading

By Jodi Harris published September 4, 2019

Got a Plan? Content Marketing Success Demands It

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make implementation a success. Continue reading

By Jodi Harris published September 3, 2019

How to Develop a Content Strategy: Start With These 3 Questions

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy. Continue reading

By Jodi Harris published September 2, 2019

Get a Refresh on the What, Why, Where, and How of Content Marketing

It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a successful program. Continue reading

By Ann Gynn published April 8, 2019

24 Big Mistakes You Should Avoid in Content Marketing

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading

By Jodi Harris published November 6, 2018

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading

By Jay Acunzo published October 19, 2018

Fundamentals Are Essential for Content Success

Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading

By Duncan Milne published October 18, 2018

How to Write a Great Creative Brief

Great content begins with a great creative brief. Documenting your business goals, communication purpose, audience, parameters, etc., in one place is essential. Here’s why and how your brief can make a difference. Continue reading

By Steve Linney published October 15, 2018

Content Readability: A Primer

Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide. Continue reading