Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals. Continue reading
How To Explain Content Marketing to Anyone [Fresh Examples]
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading
Content Creation Process: Everything You Need To Wow Your Audience
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading
4 Content Marketing Goals That Really Matter to the Business
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading
23 Measurement Definitions Every Content Marketer Should Know
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading
Are Inbound Marketing and Content Marketing Still Different?
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading
