27 Need-to-Know Definitions for Effective Content Marketing Measurement
November 13, 2024
Jodi Harris
In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.
How To Build a Winning Content Plan for Social Media [Template]
June 27, 2024
Jodi Harris
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.
Your Ultimate Guide To Master the Content Creation Process
April 24, 2024
Jodi Harris
Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
57+ Words Every Content Marketer Should Know [Glossary]
April 4, 2024
Jodi Harris
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
4-Part Guide To Crafting a Winning Content Plan
February 29, 2024
Jodi Harris
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
January 12, 2023
Ann Gynn
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
How To Explain Content Marketing to Anyone [Examples]
January 10, 2023
Ann Gynn
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
January 5, 2023
Jodi Harris
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
4 Content Marketing Goals That Really Matter to the Business
May 16, 2022
Kim Moutsos
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
April 21, 2022
Jodi Harris
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
March 15, 2022
Julia McCoy
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
Are Inbound Marketing and Content Marketing Still Different?
November 3, 2021
Robert Rose
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.
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