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content-roi

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
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How To Explain Content Marketing to Anyone [Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
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5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
content-creation-everything-need-to-know

Content Creation Process: Everything You Need To Wow Your Audience

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.
4-content-marketing-goals

4 Content Marketing Goals That Really Matter to the Business

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
measurement-definitions-every-content-marketer-should-know

23 Measurement Definitions Every Content Marketer Should Know

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
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Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
how-to-explain-content-marketing-roi-win-buyin

How To Explain Content Marketing ROI to Win (or Keep) Buy-In

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
essential-content-marketing-glossary-terms-need-to-know

The Essential Content Marketing Glossary: 50+ Terms You Need To Know

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help.
inbound-marketing-vs-content-marketing-definitions

Are Inbound Marketing and Content Marketing Still Different?

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.
flexible-content-plan-gets-results

How to Create a Flexible Content Plan That Gets Results

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions.
pitfalls-kill-content-marketing-avoid

4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way.