4-Part Guide To Crafting a Winning Content Plan
February 29, 2024
Jodi Harris
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
January 12, 2023
Ann Gynn
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
How To Explain Content Marketing to Anyone [Examples]
January 10, 2023
Ann Gynn
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
January 5, 2023
Jodi Harris
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
Content Creation Process: Everything You Need To Wow Your Audience
December 7, 2022
Jodi Harris
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.
4 Content Marketing Goals That Really Matter to the Business
May 16, 2022
Kim Moutsos
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
23 Measurement Definitions Every Content Marketer Should Know
May 4, 2022
Jodi Harris
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
April 21, 2022
Jodi Harris
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
March 15, 2022
Julia McCoy
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
January 12, 2022
Jodi Harris
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help.
Are Inbound Marketing and Content Marketing Still Different?
November 3, 2021
Robert Rose
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.
4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)
June 22, 2021
Anthony Gaenzle
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way.
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