Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading
Why Rushing Your Writers Never Leads to Great Content
Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading
User-Generated Content: Let Your Fans Do Content Creation Work for You
Content creation is hard. But you don’t have to do all the heavy lifting on your own. Let your fans and followers put all their passion, knowledge, and artistic talent on display for others to see, learn from, and enjoy. Continue reading
Write Smarter and Faster With Tips From These Top 5 Posts
People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading
Is It Time to Add a New Definition for Content Marketing?
Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading
Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts
You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading
Content Marketing Can Do More Than Survive in the New World
Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading
4 Content Marketing Goals That Really Matter to the Business
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading
How to Create a Strategic Social Media Plan [Template]
Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading
Your How-To Plan for 12 Months of Customer-Focused Blogging
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading
