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27 Need-to-Know Definitions for Effective Content Marketing Measurement

27 Need-to-Know Definitions for Effective Content Marketing Measurement

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.
How To Build a Winning Content Plan for Social Media [Template]

How To Build a Winning Content Plan for Social Media [Template]

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.
Your Ultimate Guide To Master the Content Creation Process

Your Ultimate Guide To Master the Content Creation Process

Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
Content marketing glossary: 57+ terms you should know

57+ Words Every Content Marketer Should Know [Glossary]

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
4-Part Guide To Crafting a Winning Content Plan

4-Part Guide To Crafting a Winning Content Plan

Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
content-roi

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
content-marketing-explained-examples

How To Explain Content Marketing to Anyone [Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
guesswork-content-planning

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.
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4 Content Marketing Goals That Really Matter to the Business

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
content-marketing-basics-jumpstart-content-practice

Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
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How To Explain Content Marketing ROI to Win (or Keep) Buy-In

Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch.
inbound-marketing-vs-content-marketing-definitions

Are Inbound Marketing and Content Marketing Still Different?

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized.