Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading
23 Measurement Definitions Every Content Marketer Should Know
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading
Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading
How To Explain Content Marketing ROI to Win (or Keep) Buy-In
Persuading your bosses to buy into the power of content marketing by explaining the inner workings and ROI of both content marketing and content strategy is difficult. Here’s a helpful formula to throw a winning pitch. Continue reading
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading
Are Inbound Marketing and Content Marketing Still Different?
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading
How to Create a Flexible Content Plan That Gets Results
An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading
4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)
Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading
This SEO Refresher Can Make Your Content More Attractive to Google
While no magic bullet exists to rise to the top of Google rankings, you can always work harder to improve your content’s position. Here’s a refresher so you can move forward today. Continue reading
Discover the Secrets to Successful Content Creation
Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading
