By Precious Oboidhe published June 1, 2021

This SEO Refresher Can Make Your Content More Attractive to Google

While no magic bullet exists to rise to the top of Google rankings, you can always work harder to improve your content’s position. Here’s a refresher so you can move forward today. Continue reading

By Jodi Harris published May 25, 2021

Discover the Secrets to Successful Content Creation

Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading

By Kim Moutsos published April 15, 2021

How to Set Content Marketing Goals That Matter to Business Leaders

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading

By Ann Gynn published April 7, 2021

Is Proving Content Marketing ROI an Impossible Dream?

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading

By Jodi Harris published April 1, 2021

How to Measure Content Marketing: The (Updated) Essential Guide

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading

By Holly Rollins published March 24, 2021

Know the Basics of Link-Building to Boost Your SEO

Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading

By Ann Gynn published March 11, 2021

7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading

By Robert Rose published February 17, 2021

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading

By Jodi Harris published February 1, 2021

Social Media Content Plan: How to Take Control

Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading

By Robert Rose published January 20, 2021

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading

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