Can Account-Based Marketing and Content Marketing Get Along?
May 17, 2018
Joe Chernov
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing.
Account-Based Marketing: What Content Marketers Need to Know
April 24, 2017
Ann Gynn
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains.
No posts found