One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading
Personalization and ABM
Here, you’ll find expert advice on segmenting your audience, customizing your content experience, satisfying the needs of your top-priority accounts, and generating demand at every stage of your customer journey.
How Well Does Content and Marketing Help Sales Teams? [New Research]
Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading
Account-Based Marketing (ABM) Crash Course for Content Marketers
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing. Continue reading
Can Account-Based Marketing and Content Marketing Get Along?
Account-based marketing comes largely from the shortcomings of the content-driven demand-gen model. Frustrated waiting for enough content to drive enough leads for the business, brands saw ABM as a better way for outbound marketing. Continue reading
Account-Based Marketing: What Content Marketers Need to Know
Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading
