Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading

Developing Your Content Marketing Mindset

Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a … Continue reading

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers … Continue reading

Content’s Competitive Advantage: Interview with Ann Handley

Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference. Continue reading

The 3 Biggest Content Marketing Mistakes CMOs Make

Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital … Continue reading

7 Tips for Diving into Content Marketing

Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can … Continue reading

Crossing the Content Chasm

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead … Continue reading

I Would Do Business with this Company

I know nothing about the company that produced this video. After watching the video, I’m compelled to find out more about them. Now that’s content marketing! Thanks to Bob Leonard from acSellerant for calling this out.  It’s worth the time.

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types

We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content? Yesterday, I introduced the Creating … Continue reading

LEGO: From Toy Company to Multi-Media Brand

How does a toy company that sells easily replicable building blocks build an iconic brand? Our April issue of Chief Content Officer magazine explains the strategy LEGO used to fight copy-cat toy companies. In the 1980s and 1990s, LEGO faced … Continue reading

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