3 Ways to Break Out of a Content Marketing Rut

Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly … Continue reading

Learn How to Globalize Your Creative Concepts

Earlier in my career when I was managing the creative development of global campaigns, my geographical counterparts often pointed out that creative needs to be customized or localized to reflect cultural differences. Today, as a global marketing manager, I wonder … Continue reading

Garage Band Social Media: Is Your Message on the Right Playlist?

Getting information out there seems easy, right? Our hyper-connected era offers so many social media options for disseminating messages. But just because we can communicate through a variety of tools doesn’t always mean that we should or that one size … Continue reading

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading

Content Marketers: Leverage Those Relationships!

One of the thousands of things we learned at Content Marketing World is that people still want (or you could even say need) in-person events. The event itself took the efforts of 100 people, from the staff to speakers to … Continue reading

13 Content Options to Support Purchases

Is your marketing organization on the fence about using content marketing? If so, consider recent research from Cone Inc., which shows that across formats consumers are increasingly going online to find content that will help them make purchase decisions. While … Continue reading

How to Create a Reliable Portal to Your B2C Content

One of the best ways to market to consumers is with educational content. In the business to consumer (B2C) market, there is a lot of information that can be shared with customers and prospects. One option for sharing those resources … Continue reading

Content Marketing Is Not New, But the Opportunities Are [Video]

One of our goals for my opening keynote at Content Marketing World was to make sure the marketing professionals in the audience understood that content marketing is NOT new.  This two minute video tells the tale (this video opened the … Continue reading

Sherwin Williams and Content Marketing: 5 Questions with Ellen Moreau

Ellen Moreau is on the front line of content marketing on a daily basis as VP of Marketing Communications for Sherwin Williams Paint Stores Group. Her responsibilities take her from fundamental marketing practices to more sophisticated social media marketing strategies. … Continue reading

7 Sure-fire Ways to Use Content to Connect With Your Audience

Help! I need content marketing and I don’t know where to start. Have you ever felt this way? If so, help is on the way. Content marketing can seem intimidating at first especially if you’re new to this marketing approach … Continue reading