Content Creation: Who Could You Partner with on a Million Dollar Weekly Budget?

In 2010, GEICO spent $745 million on advertising. You know — the talking gecko ads? What if GEICO spent more on supporting content creation than on buying ads? Think about who you could partner with for content creation. Continue reading

The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

Content Marketing Institute’s latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel. Continue reading

Create How-to Content that Serves Your Market, and Your Business

Creating genuinely helpful content for your audience is a core principle of content marketing. And “how-to” content can be among the most helpful. The trick is to inform but also persuade. Here are some tips on creating content that helps your audience members learn how to do some things, but won’t “help” them right out of needing your services. Continue reading

The Essential Guide to Meta Descriptions That Will Get You Found Online

With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites. Here is the essential guide to crafting meta descriptions that will help your content get found online. Continue reading

3 Simple Strategies to Tame Your Video Content Budget

Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time. Continue reading

How Content Marketers Can Reinvent the Webinar for 2012

Michael Kolowich outlines how the innovative “flipped classroom” approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that’s boring your participants to tears. Continue reading

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

5 Tips for Injecting Personality into Your Online Presentations

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re … Continue reading

How to Develop and Create a Wikipedia Page that Sails Through the Approval Process

Editor’s note: For the most recent information, read this 2020 article on creating Wikipedia articles and this 2021 post on understanding Wikipedia’s notability guidelines. When I first decided to create a Wikipedia page for my client’s technology, I had no … Continue reading

5 Quick Tips to Make Your Content Live Longer

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading