How to Use Opinions to Create Powerful Content

Informed opinion from qualified people has value in our society. Opinion-oriented content can be engaging, effective and can help collect eyeballs. Here are the essentials for using opinions effectively to create powerful content. Continue reading

5 Tips for Creating Customer Testimonial Podcasts

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts. Continue reading

How to Double Your B2B Content Without Doubling Your Workload

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started. Continue reading

The 5 Types of Content That Grab Attention for the Best Content Marketing

Do you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your organization?  In my experience, there are five types of content that can help you do this for … Continue reading

5 Quick Tips to Make Your Content Live Longer

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading

13 Content Options to Support Purchases

Is your marketing organization on the fence about using content marketing? If so, consider recent research from Cone Inc., which shows that across formats consumers are increasingly going online to find content that will help them make purchase decisions. While … Continue reading

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers … Continue reading

Create Compelling Community Content: Fiskars Case Study

Must “content” come in written, video or podcast form? Consider the following . . . I’m a raving fan of the Brains on Fire movement. I was thrilled to be invited to participate in their Fire Sessions this year and, … Continue reading

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