4 Tips for Managing Content Marketing Mishaps

When it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my attention recently was when the Daily … Continue reading

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret … Continue reading

Tap Your Organizational Knowledge to Produce B2B Content

The greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks, Budgets, and Trends Study shows this clearly: The biggest content marketing challenge identified was “producing engaging content” (36 … Continue reading

How Should Content Play in the Social Universe?

With the dizzying array of digital platforms — and the increasingly interconnected and social nature of those platforms — you have to have a strategic plan for managing your content … Continue reading

How to Create an On-demand Webinar that Converts Readers into Leads

In today’s hyper-competitive world, typical white papers and webinars are no longer enough to attract qualified leads. We’re all overwhelmed with data and facts. Adding more to the pile simply … Continue reading

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? … Continue reading

12 Ways to Get Readers to Take Action

There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed. The most common question I get … Continue reading

Content Cupid: 3 Ways to Ensure Your Copy Attracts Prospects

“Courtship consists in a number of quiet attentions, not so pointed as to alarm, nor so vague as not to be understood” ~ Laurence Sterne Like courting a love interest, your … Continue reading

How to Get the Best Content From Subject Matter Experts

There are times when you need information from experts for your content. Subject matter experts are critical when creating compelling content. These are the people writers and marketers rely on … Continue reading

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the … Continue reading

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