Mitch Joel on Blogging, the Art of Podcasting and the Next Big Thing [Interview]

Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on. Continue reading

4 Ways to Use PR in Your Content Marketing Efforts [Case Study]

A web design company, Blue Fountain Media, illustrates how to court “old media” with grace and gravitas. Continue reading

Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market. Continue reading

Are Your Content Registration Forms an Entry Point or a Barrier?

Most prospects want to keep vendors at arm’s length until they are fairly far along in their buying decision process. So marketers need to keep in mind that content registration forms can be a barrier and decide strategically when it’s appropriate to ask for contact details — and how much information to request. Here are the essentials. Continue reading

7 Social Media-Inspired Content Marketing Lessons

Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience. Continue reading

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers

Coca-Cola has recognized the value of using content to engage its audience and has outlined its new content strategy in two videos. B2B marketers can learn three important lessons from this new initiative. Continue reading

How to Double Your B2B Content Without Doubling Your Workload

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started. Continue reading

Brand Storytelling Lessons You Can Steal from Hollywood

The trend of borrowing marketing concepts from Hollywood is exploding in popularity. These brand storytelling techniques may have been devised to promote television and film, but the possibilities are endless in applying them to other content products. Here are some key examples. Continue reading

4 Hidden Benefits of Content Marketing that Go Beyond ROI

In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals. Continue reading