5 Places to Find Inspiring Content Ideas

The well of content can start to dry up for even the most prolific content marketers. So how do you make sure your fountain of ideas never runs out? Here are 5 sources you can use to help prime the pump. Continue reading

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona. Continue reading

3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization’s overall content marketing strategy by OpenView Labs’ Brendan Cournoyer. Continue reading

How to Create Compelling Content Using Fear and Desire

Creating content that persuades the reader to take a desired action — while avoiding the direct “call to action” sales pitch — can be challenging. Here, Carl Friesen shows how to instill fear and/or desire through your content to compel the reader to take a specific action, be it signing up for your newsletter or following you on Twitter. Continue reading

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

How a Portfolio Approach Can Help You Develop Better B2B Content

B2B content marketing presents its own set of challenges, one of which is how to delegate resources in developing content that is timely, authoritative, and yields the best possible ROI over time. This simple portfolio framework is a great organizing tool to help you plan your content “pipeline” and prioritize your content development efforts, according to your marketing budget, internal expertise, and long-term goals. Continue reading

Forget Content Curation, Focus on Original Content in 2012

Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you … Continue reading

5 Actionable Tactics for More Efficient Content Marketing

Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into paying customers, and building branding, reputation, and awareness. As a result, 45.3 percent of marketers plan to … Continue reading

Tap Your Organizational Knowledge to Produce B2B Content

The greatest challenge facing content marketers is the production of the content itself. The 2010 B2B Content Marketing Benchmarks, Budgets, and Trends Study shows this clearly: The biggest content marketing challenge identified was “producing engaging content” (36 … Continue reading

Remarkable Content Begins at 81%

We’ve all heard of the 80/20 rule. You know, the one that states 20 percent of causes are responsible for 80 percent of results. For example, 80 percent of support … Continue reading