Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content. Here’s how. Continue reading
10 Steps to a More Successful Blog Editorial Strategy
A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news. Continue reading
A Sustainable 6-Step Process for Creating Engaging Blog Posts
Try this fast and easy 6-step process for creating engaging and compelling blog posts. This sustainable process can yield enough content for a full-length article that can be repurposed for later use, providing even more content. Continue reading
How to Use Opinions to Create Powerful Content
Informed opinion from qualified people has value in our society. Opinion-oriented content can be engaging, effective and can help collect eyeballs. Here are the essentials for using opinions effectively to create powerful content. Continue reading →