10 Steps to a More Successful Blog Editorial Strategy

A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news. Continue reading

Content Quality: A Practical Approach to Content Analysis

If you haven’t performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier. Continue reading

How to Develop Analytics Reports Your Team Will Want to Use

Do you want to use analytics more often to make decisions based on data instead of instinct? To do this, you not only need to have a good understanding of analytics, but you also need to present them to your … Continue reading

Getting Started with Analytics: How to Get Buy-in From Your Team

All too often, I’ll ask a client a question, and they’ll readily have an answer. But when I question the answer and ask for a source, they’ll tell me, “We just know.” I don’t have to explain why this is … Continue reading

5 Tips to Save You from Content Analysis Paralysis

A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from … Continue reading

How to Use Mapping to Develop and Measure Content

In last week’s post, I walked you through how to map your content to your buyer personas and sales funnel. By having this information, you can start to see where your gaps in content are. So, what’s next? You need … Continue reading

How to Start Your Content Strategy: The Discovery Phase

You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your … Continue reading

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