Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate.

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it.

This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why.

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences.

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams.

It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox.

Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing.

How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.