Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading
9 Video Storytelling Tips to Engage Your Audience
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading
Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year
What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading
3 Secrets to Writing Better Video and Audio Scripts [Examples]
Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading
Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading
How To Make Webinar Content Shine: A No-Fail Formula
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
The No-Fail Formula for Creating Killer Webinar Content
It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox. Continue reading
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing. Continue reading
Want Content That’s More Usable & Reusable? Chunk It
How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading
