By Robert Rose published May 28, 2020

3 Secrets to Writing Better Video and Audio Scripts [Examples]

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading

By Robert Rose published April 22, 2020

Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events

This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading

By Shane Barker published April 13, 2020

The No-Fail Formula for Creating Awesome Webinar Content

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading

By Carla Johnson published August 24, 2018

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading

By Shane Barker published January 22, 2018

The No-Fail Formula for Creating Killer Webinar Content

It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox. Continue reading

By Dawn Papandrea published December 5, 2017

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing. Continue reading

By Marcia Riefer Johnston published August 3, 2017

Want Content That’s More Usable & Reusable? Chunk It

How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL