New Tech Friends on the Marketing Block
May 18, 2017
Marcia Riefer Johnston
Tackling sophisticated challenges with our content requires assistance from technical specialists. The three amigos of content marketing – content strategists, content engineers, and data scientists – can provide that power boost.
Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture
May 4, 2017
Marcia Riefer Johnston
You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content.
Content Operations
November 1, 2014
David Anthony
Learn how to plan content strategically, develop efficient workflows and processes, implement essential technologies and automation tools, and structure your teams for better collaboration, creativity, and marketing performance.
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