Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers.

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic.

Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities.

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year?

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.

Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.

How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing.

Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search.

If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google.

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found.