You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings.

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead.

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies.

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen.

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities.

How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic.

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that.

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now.

Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves.

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore.