How To Make Content a More Effective Part of Your Sales Funnel
November 22, 2021
Ann Smarty
High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.
Organic Search Rankings: How to Boost Your CTR
November 15, 2021
Manick Bhan
Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming.
Internal Linking for SEO: How To Get It Right
November 8, 2021
Alina Benny
When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly.
3 Pre-Launch Steps To Make Your Content Project Stronger
November 1, 2021
Ann Smarty
Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.
Write Each SEO Page Title with Google Changes in Mind
October 14, 2021
Mike Murray
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.
Keep Your SEO Strategy Afloat – Drop Great Anchor Text
October 7, 2021
Manick Bhan
As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers).
Use Internal Links to Get a Better Reception From Search Engines and Readers
October 5, 2021
Ann Smarty
Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution.
Content Distribution: Everything You Need to Know Right Now
September 7, 2021
Jodi Harris
Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.
How To Adapt Your Content To Get Found in the Conversational Search Era
August 11, 2021
Romy Catauta
Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle.
Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series]
July 28, 2021
Robert Rose
How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode.
4 SEO Factors to Consider Before Removing Outdated Website Content
July 14, 2021
Mike Murray
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors.
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
July 12, 2021
Ann Gynn
Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them.
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