How To Find SEO and Keyword Ranking Success on Google in 2022
January 5, 2022
Mike Murray
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022.
Try These Tools To Create Content That Works for Search Engines and Audiences
December 15, 2021
Sally Ofuonyebi
Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.
7 Insights To Improve Your Content Marketing SEO
December 6, 2021
Jim Yu
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.
How To Make Content a More Effective Part of Your Sales Funnel
November 22, 2021
Ann Smarty
High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.
Organic Search Rankings: How to Boost Your CTR
November 15, 2021
Manick Bhan
Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming.
Internal Linking for SEO: How To Get It Right
November 8, 2021
Alina Benny
When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly.
3 Pre-Launch Steps To Make Your Content Project Stronger
November 1, 2021
Ann Smarty
Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.
Write Each SEO Page Title with Google Changes in Mind
October 14, 2021
Mike Murray
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Give your pages titles a better chance of appearing as you intended by following these suggestions.
Keep Your SEO Strategy Afloat – Drop Great Anchor Text
October 7, 2021
Manick Bhan
As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers).
Use Internal Links to Get a Better Reception From Search Engines and Readers
October 5, 2021
Ann Smarty
Would you like to generate more blog traffic from search engines? Would you like new visitors to read other content on your site? You can do that with this low-hanging fruit solution.
Content Distribution: Everything You Need to Know Right Now
September 7, 2021
Jodi Harris
Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.
How To Adapt Your Content To Get Found in the Conversational Search Era
August 11, 2021
Romy Catauta
Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle.
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