Successful Content Is Ridiculously Easy to Use
August 26, 2019
Forrest Brown
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
How to Do a Helpful SEO Audit in a Few Hours
August 20, 2019
Keith Hodges
How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing.
Why Google Keyword Rankings Still Matter for SEO
May 29, 2019
Mike Murray
Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).
How to Get Google Eyes for Your Content
May 13, 2019
David Zheng
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.
Why You Shouldn't Ignore Search Intent Optimization
April 23, 2019
Ann Smarty
Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search.
How to Find and Fill a Content Gap for SEO and UX
April 4, 2019
Pat Ahern
If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google.
What the H? How to Make Your Tags Matter in SEO
March 21, 2019
Inna Yatsyna
Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found.
Google Answer Box: How Your Enviable Content Can Appear Inside
March 14, 2019
Dennis Shiao
Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.
5 Forgotten Ways to Improve Your Link-Building Strategy
March 11, 2019
Robert Katai
To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips.
How to Use Twitter to Connect for Link Building
February 26, 2019
Domenica D'Ottavio
How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer.
How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove
February 21, 2019
Mike Murray
Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it.
SEO Keywords and Google: Advice and Insights
February 4, 2019
Mike Murray
If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing.
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