How to Use Google Search Console to Increase Traffic to Your Site
September 26, 2019
Nico Prins
Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities.
Why You Should Do This Helpful SEO Audit Once a Year
September 19, 2019
Amanda DiSilvestro
SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year?
How to Create a Better Distribution Plan to Get Your Content Seen
September 11, 2019
Jodi Harris
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
Successful Content Is Ridiculously Easy to Use
August 26, 2019
Forrest Brown
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
How to Do a Helpful SEO Audit in a Few Hours
August 20, 2019
Keith Hodges
How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing.
Why Google Keyword Rankings Still Matter for SEO
May 29, 2019
Mike Murray
Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).
How to Get Google Eyes for Your Content
May 13, 2019
David Zheng
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.
Why You Shouldn't Ignore Search Intent Optimization
April 23, 2019
Ann Smarty
Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search.
How to Find and Fill a Content Gap for SEO and UX
April 4, 2019
Pat Ahern
If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google.
What the H? How to Make Your Tags Matter in SEO
March 21, 2019
Inna Yatsyna
Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found.
Google Answer Box: How Your Enviable Content Can Appear Inside
March 14, 2019
Dennis Shiao
Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.
5 Forgotten Ways to Improve Your Link-Building Strategy
March 11, 2019
Robert Katai
To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips.
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