2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
March 27, 2018
Chad Pollitt
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists).
How Tom’s of Maine Found Success in Micro-Influencer Marketing
December 15, 2017
Clare McDermott
Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it.
The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand
December 8, 2017
Jonathan Crossfield
If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules?
Content Amplification: How to Promote and Distribute Content Effectively
August 22, 2017
Arnie Kuenn
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification.
A Proven Process to Curate Content and Publish a Roundup of Industry Influencers
April 23, 2017
Daniel Knowlton
Have you tried putting together a list of top industry influencers? Curating and publishing this list can create a lot of exposure for your blog. This tutorial will walk you through the process.
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