Looking for Industry Influencers? How a B2B Brand Built Its Own
May 21, 2019
Cathy McPhillips
It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.
Get a Plan: How to Make the Most of Influencer Marketing
April 22, 2019
Jodi Harris
Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.
Calculate Your Influencer Marketing ROI in 5 Steps
March 19, 2019
Shane Barker
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.
5 Ways to Get More People to Your Content
January 25, 2019
Tom Whatley
You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.”
How to Make an Amplification Strategy With Shares AND Backlinks
October 26, 2018
Susan Moeller
Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy.
5 Advanced Methods to Promote Your Content in 2018
September 21, 2018
Sujan Patel
Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines.
19 Favorite Tools for Content Promotion in 2018
September 17, 2018
Sujan Patel
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion.
Influencer Marketing Fraud: The Shady Side of Social Media
September 12, 2018
Jodi Harris
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond.
Your Must-Have Checklist for Successful Blog Promotion (Infographic)
July 13, 2018
Brody Dorland
You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic).
How to Turn Brand Monitoring Into Content Assets
June 25, 2018
Ann Smarty
Monitoring your brand’s mentions is not an option these days. It's a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets.
How to Create Great Gated Content From Existing Content
May 24, 2018
Patrick Whatman
Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week.
Influencer Marketing: Lessons From One of the World’s Largest Software Brands
May 11, 2018
Bethany Johnson
Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities.
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