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Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.
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Yet Another Reason Not To Build Your Content Home on Rented Land

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.
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How To Make Paid Content Promotion Pay Off for Your Content Marketing

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
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8 Content Marketing Examples To Inspire Your Best Work [E-Book]

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.
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Content Distribution: Everything You Need to Know Right Now

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.
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What Influencers Wish Brands Knew About Sponsored Content Partnerships

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships.
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How to Turn Influencers Into a Powerful Content Force

Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help.
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Reach a Wider Audience, Step Up Your Content Distribution Strategy

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that.
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5 Content Lessons From John Krasinski’s Some Good News

Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
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6 B2B Brands That Put the Creative in Their Content Marketing [Examples]

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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How to Create a Better Distribution Plan to Get Your Content Seen

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
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Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.