What Influencers Wish Brands Knew About Sponsored Content Partnerships
August 10, 2021
Jordan Bishop
Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships.
How to Turn Influencers Into a Powerful Content Force
July 27, 2021
Jodi Harris
Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help.
Reach a Wider Audience, Step Up Your Content Distribution Strategy
March 23, 2021
Tom Whatley
You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that.
5 Content Lessons From John Krasinski’s Some Good News
June 22, 2020
Scott Aughtmon
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes.
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
December 23, 2019
Ann Gynn
Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
How to Create a Better Distribution Plan to Get Your Content Seen
September 11, 2019
Jodi Harris
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
Think Micro if You Want to Do Influencer Marketing Right
June 18, 2019
Ann Gynn
Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers.
Looking for Industry Influencers? How a B2B Brand Built Its Own
May 21, 2019
Cathy McPhillips
It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked.
Get a Plan: How to Make the Most of Influencer Marketing
April 22, 2019
Jodi Harris
Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind.
Calculate Your Influencer Marketing ROI in 5 Steps
March 19, 2019
Shane Barker
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step.
5 Ways to Get More People to Your Content
January 25, 2019
Tom Whatley
You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.”
How to Make an Amplification Strategy With Shares AND Backlinks
October 26, 2018
Susan Moeller
Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy.
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