By Jodi Harris published September 11, 2019

How to Create a Better Distribution Plan to Get Your Content Seen

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help.
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By Aaron Agius published July 29, 2019

How to Match Your Content to the Best Distribution Channel

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This succinct guide will help.

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By Ann Gynn published June 18, 2019

Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns around microinfluencers. Continue reading

By Cathy McPhillips published May 21, 2019

Looking for Industry Influencers? How a B2B Brand Built Its Own

It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading

By Jodi Harris published April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind. Continue reading

By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading

By Tom Whatley published January 25, 2019

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading

By Jodi Harris published January 22, 2019

Learn From the Best: 8 Inspiring Content Marketing Examples

Understanding why some content campaigns rise above the others is no small feat. Our new examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals. Continue reading

By Susan Moeller published October 26, 2018

How to Make an Amplification Strategy With Shares AND Backlinks

Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy. Continue reading

By Sujan Patel published September 21, 2018

5 Advanced Methods to Promote Your Content in 2018

Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading

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