By Shane Barker published March 19, 2019

Calculate Your Influencer Marketing ROI in 5 Steps

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading

By Tom Whatley published January 25, 2019

5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading

By Jodi Harris published January 22, 2019

Learn From the Best: 8 Inspiring Content Marketing Examples

Understanding why some content campaigns rise above the others is no small feat. Our new examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals. Continue reading

By Susan Moeller published October 26, 2018

How to Make an Amplification Strategy With Shares AND Backlinks

Competition for attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. But social sharing alone won’t do it. Your content needs an amplification strategy. Continue reading

By Sujan Patel published September 21, 2018

5 Advanced Methods to Promote Your Content in 2018

Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading

By Sujan Patel published September 17, 2018

19 Favorite Tools for Content Promotion in 2018

To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading

By Jodi Harris published September 12, 2018

Influencer Marketing Fraud: The Shady Side of Social Media

If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading

By Brody Dorland published July 13, 2018

Your Must-Have Checklist for Successful Blog Promotion (Infographic)

You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading

By Ann Smarty published June 25, 2018

How to Turn Brand Monitoring Into Content Assets

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading

By Patrick Whatman published May 24, 2018

How to Create Great Gated Content From Existing Content

Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week. Continue reading