Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading
Feast on These 9 Content Examples Worthy of Gratitude
We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading
5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading
How To Choose the Best Distribution Channels for Your Content
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
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6 Old-School Techniques To Integrate Into Your Influencer Marketing
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading
Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading
Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]
Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program. Continue reading
How To Make Paid Content Promotion Pay Off for Your Content Marketing
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading
8 Content Marketing Examples To Inspire Your Best Work [E-Book]
Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands. Continue reading
Content Distribution: Everything You Need to Know Right Now
Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading
