Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that.

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.