Creating great content isn’t enough. You have to make sure people know about it. These five tactics will up your content-promotion game – and save your work from languishing on the sidelines. Continue reading
19 Favorite Tools for Content Promotion in 2018
To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion. Continue reading
Influencer Marketing Fraud: The Shady Side of Social Media
If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond. Continue reading
Your Must-Have Checklist for Successful Blog Promotion (Infographic)
You’re not done when you click to publish a blog post. It’s promotion time. To make the process more effective (and repeatable), follow the actions outlined in this handy promotion checklist (use the text version or infographic). Continue reading
How to Turn Brand Monitoring Into Content Assets
Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading
How to Create Great Gated Content From Existing Content
Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week. Continue reading
Influencer Marketing: Lessons From One of the World’s Largest Software Brands
Even established brands must start at the ground floor to build a B2B influencer marketing program. Learn how SAP got its start using proactive, reciprocal actions to build successful relationships with industry personalities. Continue reading
Road Map to Success: Content Distribution Essentials That Win Eyeballs
Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading
How Tom’s of Maine Found Success in Micro-Influencer Marketing
Tom’s of Maine uses a micro-influencer model that has grown to 20,000 influencers and a community reach of 19 million. It’s a brand that values influencer substance over sizzle. Learn how they did it. Continue reading
