How To Find and Include More Underrepresented Voices in Your Content
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
4-Part Guide To Crafting a Winning Content Plan
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
Learn the ABCs of DXPs
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
9 Actions You Can Take To Get Better Content Results Without Spending More
Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.
5+ Real Ways AI Can Benefit Your Content and Marketing Today
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
‘Playing Around’ With Generative AI Won’t Lead To Innovation
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is an innovation, not an invention.
6 Easy Things You Can Do To Improve the Content Experience for Your Audience
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience”? Follow these tips.
Build a Robust Content Infrastructure With the Right CMS
Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.
How Hackensack Meridian Health’s Content Program Became an Award-Winning Strategy
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights.