Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems.

It’s not enough to assign due dates to the elements of your content marketing strategy. Your team needs a constant and visual reminder of what needs to be accomplished and when. Follow these three steps to create a visualized strategy.

Fast facts, quick quotations, and stat snippets are popular social content drivers. They’re easy to produce, attention-grabbing, and highly shareable. Unfortunately, accuracy is the first casualty in this did-you-know social content.

Know what the ugly is of editorial mission statements? Too many brands don’t have one. Ready to create or refine yours? Take note of the good and the bad from these three examples so your brand’s editorial mission statement is great.

Do you have a strategy for building your content-tech stack? You should. Start with these three questions to get more use of your tech, make it last longer, and see if you really need that shiny new thing.

What keeps you up at night about your content marketing program? How to prove its value? How to manage the tech stack? What about your team? Your peers at brands lauded for their content approach reveal how they address the challenges.

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help.

Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand.

As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up.

One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word.

Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey.

If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience.