Words That Convert: Test, Learn, Repeat
March 19, 2018
Marcia Riefer Johnston
One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word.
Do Agile Marketers Wear the Quality Content Crown?
March 9, 2018
Andrea Fryrear
Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey.
How to Make Your Content More Readable
March 8, 2018
Fergal McGovern
If reading your content takes too much effort, interaction falls off and you have churn. You know this anecdotally. Yet you likely don’t measure it scientifically. It’s time to change that and improve the user experience.
What One Brand Did After It Created a Top 10 Blog
March 1, 2018
Lisa Kalner Williams
What do you do when your company blog is named a top 10 resource? You resolve to do even better. Find out how the team at Agorapulse reinvented its approach to original content.
Slow Your Content Marketing Down
February 27, 2018
Sarah Greesonbach
Much as the slow food movement argues less-but-better food delivers improved health results, the slow content marketing movement believes less-but-better content delivers improved marketing results. Here’s how to go slow.
How to Train a Journalist in Content Marketing
February 16, 2018
Daniel Hatch
Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand.
5 Brands Share Their Content Marketing Process
February 2, 2018
Nichole DeMeré
When you consume a piece of high-quality content, do you ponder how they do it and wonder if it helps the business? If so, you’ll like this behind-the-scenes look at the content process followed by teams at five software brands.
Ready to ‘Fire’ Your Content Team?
January 30, 2018
Ann Gynn
Ever had one of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire)? Take it as a signal you need to figure out what isn’t working and how you can fix it. And answer these questions.
How to Curate Content Like A Pro: 8 Lessons [Examples]
January 29, 2018
Heidi Cohen
Content curation isn’t a cheap substitute for original content. But it can be a cost-effective way to reach your audience more often and maximize your existing content. Get the inside scoop from the content curation pros.
Content Calendar Templates and Tools – Go Beyond the Basics
January 26, 2018
Kim Moutsos
Have you outgrown your basic content calendar? If you struggle adding a new initiative, centralizing governance, planning and tracking production, or optimizing your content, the answer is yes. Here’s what you need to do.
How to Audit Your Content: 5 Essential Steps
January 25, 2018
Marcia Riefer Johnston
If the thought of a content audit makes you feel as nervous or overwhelmed as an audit by the IRS, you’re not alone. But with these five straightforward steps, you can make the process less stressful and more effective.
Perfecting the Art of the One-on-One Interview
January 19, 2018
Clare McDermott
An interviewer of celebrities, global brand leaders, and best-selling authors reveals her tips to help you improve your interviewing skills and get what you need from them to develop engaging content.
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