Your Get-it-Done Guide to Content Creation Outsourcing
May 15, 2019
Jodi Harris
Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content.
Want Better Content Marketing Management? Try One of These Tools
May 14, 2019
Ben Aston
New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively new players worth your time.
The Why, When, and How of Republishing Blog Posts
May 10, 2019
Kim Moutsos
Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it.
You Say You Want a Digital Transformation?
May 6, 2019
Jodi Harris
Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.
Try These 5 Agile Marketing Values to Sharpen Your Content Process
April 30, 2019
Andrea Fryrear
Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts.
How to Stand Out in an Overpopulated World of Content Marketing Experts
April 29, 2019
Dennis Shiao
A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.
Content + Tech: How to Create Better Audience Experiences
April 18, 2019
Stephanie Stahl
Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.
Could a Study About 912 Million Blog Posts Be Wrong? We Put It to the Test
April 17, 2019
Kim Moutsos
Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study and tested them with our data.
Adopt a Curation Mindset to Get More From Your Top Content
April 10, 2019
Jodi Harris
Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.
How to Find and Fill a Content Gap for SEO and UX
April 4, 2019
Pat Ahern
If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google.
Client and Content Agency Share Insider Tips to Successful Relationship
March 22, 2019
Dennis Shiao
Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership.
How to Smash Silos and Better Integrate Marketing Teams
March 18, 2019
Annemaria Nicholson
Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there.
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