Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading
Your White Paper Tanked: 3 Common Mistakes To Avoid
Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading
B2B Content Isn’t Boring Unless Your Writing Is
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading
Why You Need to Get a Life(cycle) Email Marketing Program
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading
No Celebrities Required: How to Create Great Influencer Content
Discover the keys to creating a successful piece of influencer-based content without a Kardashian in sight. Content Marketing World shares the behind-the-scenes process for its annual influencer e-book. Continue reading
How LinkedIn Spun to the Top of Search for LinkedIn Marketing
Five years ago, LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. That’s changed as this Content Marketer of the Year finalist and team went from a single song to a symphony of multimedia jams. Continue reading
How to Capture Captive Audiences With Content
Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences. Continue reading
Want Content That’s More Usable & Reusable? Chunk It
How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading
