By Ann Gynn published May 25, 2020

Stop With the Overused and Incorrect Words in Your Writing

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading

By Ann Gynn published April 27, 2020

Metrics Matter More During COVID-19 Than They Ever Did

If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program.
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By Keith Harrington published April 20, 2020

5 Surprising Ways to Optimize Websites With Video

Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading

By Jodi Harris published April 1, 2020

7 Brands Getting Email Right During a Crisis [Examples]

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading

By Jodi Harris published March 9, 2020

Should Engagement Really Matter to Marketers Anymore?

On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading

By Chris Collins published February 20, 2020

Offer a Content Upgrade and See Conversion Rates Rise

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading

By Dennis Shiao published February 19, 2020

Stop Wasting Time: Review Your Website Analytics

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading

By Aaron Agius published February 17, 2020

6 Things You Should Stop Doing to Content [Tools]

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading

By Daniel Hochuli published February 10, 2020

The Right and Wrong Ways to Use Vanity Metrics

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading

By Joe Williams published February 4, 2020

Don’t Forget These 7 Tips to Get More Search Traffic

Dig deeper into search engine optimization to get your site’s content all the traffic it’s capable of. Pick one or more of these seven often overlooked techniques. Don’t worry, we’ll go step by step without getting super technical. Continue reading

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