SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths.

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate.

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers.

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing.

Pillar pages can help you create a user experience that works for visitors AND search engines. Learn three of the most common types and see them in real-life examples. Then get to building.

The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails.

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic.

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way.

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen.

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down?