Make Your Blog More Attractive With These 12 Visuals
April 16, 2019
Robert Katai
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.
How to Create Content in a World With Bots
April 15, 2019
Clare McDermott
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.
How to Find and Fill a Content Gap for SEO and UX
April 4, 2019
Pat Ahern
If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google.
57+ Content Tools, Tips, and Examples to Make Your Writing Better
March 28, 2019
Mike Murray
To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, and more.
The Easy A-to-Z Guide to Writing Great Headlines [Infographic]
March 27, 2019
Barry Feldman
If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops.
3 Tips for Eyeball-Worthy Content
February 22, 2019
Isaac Justesen
Your article gets virtual cheers from your audience. The next one flatlines. What's going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece.
Here's What We Learned From 50 of the Most Popular Blogs
February 12, 2019
Dave Brown
Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans.
SEO Keywords and Google: Advice and Insights
February 4, 2019
Mike Murray
If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing.
5 Ways to Get More People to Your Content
January 25, 2019
Tom Whatley
You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.”
How 6 Brands Stand Out and Get Results from Content Marketing
December 6, 2018
Leslie Carruthers
Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today.
7 B2C Brands Offer Content Marketing Lessons and Inspiration
November 28, 2018
Michael Becker
Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants.
How to be Purposeful With Your Purpose-Driven Content [Examples]
November 5, 2018
Ann Gynn
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy.
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