How to Structure Your Content to Make It Accessible
October 15, 2019
Ann Smarty
Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen.
How to Stop Creating Content That Disappoints Your Audience
October 10, 2019
Gina Balarin
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down?
5 Techniques to Build a Better Content Platform
October 8, 2019
Michael Becker
Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need.
Successful Content Is Ridiculously Easy to Use
August 26, 2019
Forrest Brown
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
13 Easy Tips to Give Your Content More Personality
August 5, 2019
Sarah Rickerd
Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content.
How to Choose a Successful Topic for Your Next Guest Article
July 11, 2019
Maureen Jann
You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea.
10 Tips From Best-Selling Authors That Will Polish Your Content
June 17, 2019
Kathy Edens
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more.
7 Triggers That Make People Want to Share Your Content
May 27, 2019
Jonathan Gorham
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.
How to Get Google Eyes for Your Content
May 13, 2019
David Zheng
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.
Get Rid of These 25 Phrases and Words From Your Content
April 25, 2019
Julia McCoy
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of.
Make Your Blog More Attractive With These 12 Visuals
April 16, 2019
Robert Katai
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best visuals. Here’s some help.
How to Create Content in a World With Bots
April 15, 2019
Clare McDermott
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats.
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