By Stephanie Stahl published December 4, 2017

Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples. Continue reading

By Arvind Kesh published November 27, 2017

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading

By Ann Gynn published November 21, 2017

17+ Guest Blogging Rules All Blog Managers Wish You Knew

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, if your content marketing strategy includes guest blogging, knowing how to be a good guest improves your chance for success. Here’s a start. Continue reading

By Robert Katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading

By James Scherer published October 8, 2017

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading

By Kelsey Raymond published September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

By Stephanie Stahl published September 7, 2017

22 Examples From Brands (and Marketers) That Are Winning at Content Marketing

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

By Marcia Riefer Johnston published August 3, 2017

Want Content That’s More Usable & Reusable? Chunk It

How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading

By Andrea Fryrear published July 28, 2017

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

By Irina Weber published July 5, 2017

20 Lesser-Known Tools for Smart Content Creators

You’ll want to bookmark this post with 20 lesser-known but extremely helpful content-related tools. From headline analyzers to research and SEO resources, and from infographic creators to meme designs, these tools can be a big help. Continue reading

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