6 Things to Improve Your Content Performance
July 15, 2020
Julia McCoy
High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content.
How to Optimize Your How-to and List Posts
June 17, 2020
Alex Chris
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic.
No Need to Survey, You Already Have Data for Great Storytelling [Examples]
June 8, 2020
Stephen Spiewak
Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories?
5 Steps to Create Empathetic Content Right Now [Examples]
June 3, 2020
Daisy Quaker
Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it.
Overused Phrases and Incorrect Words Hurting Your Writing
May 25, 2020
Ann Gynn
Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems.
6 Lessons in Loyalty Building From Health Care Content [Examples]
May 18, 2020
Ahava Leibtag
Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from.
When Content Is All You Have for Your Audience
May 5, 2020
Ann Gynn
When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.
When You Should (and Shouldn't) Create Long-Form Content
April 2, 2020
Amanda Milligan
It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.
6 Brands Share Real Content Marketing Examples That Convert
March 30, 2020
Leslie Carruthers
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
7 Free Ways to Get Original Data for Your Content
March 24, 2020
Megan Mahoney
Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples.
6 Things You Should Stop Doing to Content [Tools]
February 17, 2020
Aaron Agius
The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them.
Your How-To Plan for 12 Months of Customer-Focused Blogging
January 7, 2020
Michael Brenner
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path.
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