Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out.

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more.

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation.

If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede.

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion.

Reddit gets a bad rap as a breeding ground for snark, rants, and memes. But this social platform has over 100,000 communities where some great expert sources for your content could be. Here’s how to find them.

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites?

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs.

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how.

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech.

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year.