It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading
AI-Generated Content: Friend or Foe for Content Creators?
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading
7 Tips to Write a Great Blog Post Introduction
If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading
15 Engaging Ways to End Your Next Blog Post
Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading
How to Use Reddit to Find Subject Matter Experts
Reddit gets a bad rap as a breeding ground for snark, rants, and memes. But this social platform has over 100,000 communities where some great expert sources for your content could be. Here’s how to find them. Continue reading
Guest Blogging: A Step-by-Step Guide
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading
A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading
Write Like You Talk: 12 Tips for Conversational Content
The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading
How to Create High-Converting Content
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading
Go Beyond Ego Bait and Create Roundups That Resonate
You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading
