By Jodi Harris published July 30, 2020

Overcome a Boring Blog With These 5 Techniques

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading

By Julia McCoy published July 15, 2020

6 Things to Improve Your Content Performance

High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading

By Alex Chris published June 17, 2020

How to Optimize Your How-to and List Posts

How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading

By Stephen Spiewak published June 8, 2020

No Need to Survey, You Already Have Data for Great Storytelling [Examples]

Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading

By Daisy Quaker published June 3, 2020

5 Steps to Create Empathetic Content Right Now [Examples]

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading

By Aaron Agius published May 27, 2020

Why Guest Posting Isn’t the Answer

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading

By Ann Gynn published May 25, 2020

Stop With the Overused and Incorrect Words in Your Writing

Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading

By Ahava Leibtag published May 18, 2020

6 Lessons in Loyalty Building From Health Care Content [Examples]

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from. Continue reading

By Ann Gynn published May 5, 2020

When Content Is All You Have for Your Audience

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful. Continue reading

By Amanda Milligan published April 2, 2020

When You Should (and Shouldn’t) Create Long-Form Content

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading

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