By Inbar Yagur published June 15, 2021

AI-Generated Content: Friend or Foe for Content Creators?

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading

By George Drennan published June 8, 2021

7 Tips to Write a Great Blog Post Introduction

If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading

By Alexandra Cote published April 29, 2021

15 Engaging Ways to End Your Next Blog Post

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading

By Teni Hallums published April 28, 2021

How to Use Reddit to Find Subject Matter Experts

Reddit gets a bad rap as a breeding ground for snark, rants, and memes. But this social platform has over 100,000 communities where some great expert sources for your content could be. Here’s how to find them. Continue reading

By Ann Gynn published April 6, 2021

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading

By Ann Gynn published March 25, 2021

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading

By Darek Black published March 2, 2021

Write Like You Talk: 12 Tips for Conversational Content

The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading

By Shane Barker published February 22, 2021

How to Create High-Converting Content

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading

By Aaron Agius published February 18, 2021

Go Beyond Ego Bait and Create Roundups That Resonate

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading

By Lisa Dougherty published December 7, 2020

Tips to Improve Website Content for Screen Readers

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading

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