The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading
How to Get Valuable External Content Sources
For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company.
Your How-To Plan for 12 Months of Customer-Focused Blogging
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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Guest Blogging: A Step-by-Step Guide
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading
How to Structure Your Content to Make It Accessible
Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading
How to Stop Creating Content That Disappoints Your Audience
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading
5 Techniques to Build a Better Content Platform
Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading
Successful Content Is Ridiculously Easy to Use
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.
13 Easy Tips to Give Your Content More Personality
Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content.
