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click-worthy-headlines

How To Write Headlines That Hook: 8 Questions To Ask

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
external-sources-trustworthy-content

How To Find External Sources To Create Trustworthy Content

Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
writing-powerful-intros

7 Formulas for Writing Introductions That Convert Scanners Into Readers

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.
conversational-writing-tips

Write Like You Talk: 12 Tips for Conversational Content

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
ai-content-tools

6 Steps To Help Content Marketers Thrive in a World With AI Content Tools

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
vetting-external-sources

Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience

A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
content-writing-fears

7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
neuro-writing-tactics

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
lessons-content-marketing-awards-projects

5 Lessons From the Content Marketing Awards Project of the Year Finalists

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.
ai-generated-content

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.
Guest-Blogging-SEO

Why Guest Posting is Still Worth Doing (Even If It Doesn't Help With SEO)

Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind.
create-powerful-headlines

How To Create a Powerful Headline in 7 Simple Steps

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.