By Olesia Filipenko published September 6, 2022

7 Neuro Writing Tactics to Get Inside the Minds of Your Audience

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading

By Jodi Harris published August 24, 2022

5 Lessons From the Content Marketing Awards Project of the Year Finalists

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading

By Michael Brenner published July 14, 2022

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment. Continue reading

By Aaron Agius published June 30, 2022

Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)

Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind. Continue reading

By Ann Gynn published June 21, 2022

How To Create a Powerful Headline in 7 Simple Steps

Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading

By Sarah L. Parker published June 15, 2022

How To Turn Complex Topics Into Content Your Audience Will Understand

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading

By Robert Rose published May 6, 2022

To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits. Continue reading

By Ann Gynn published April 25, 2022

7 Questions Every Writer Should Ask To Craft an Effective Lead

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading

By Kate Winkler published April 19, 2022

How To Bring Big Word-of-Mouth Content to Your Marketing

Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team. Continue reading

By Mariah Muller published April 18, 2022

5 Ideas To Make Your Content Accessible to All

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL