By Jodi Harris published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading

By Konrad Sanders published November 12, 2020

Whip Up a Tantalizing Blog Post With These 9 Ingredients

A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe. Continue reading

By Ann Gynn published November 11, 2020

How a Digital-First Content Strategy Can Help Print [Winning Example]

A digital-first content marketing strategy doesn’t mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy. Continue reading

By Carina Rampelt published November 2, 2020

Why You Should Avoid the Broetry Writing Trend

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here’s why you should avoid broetry and what you should do instead. Continue reading

By Stephanie Stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.
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By Melissa Eggleston published September 29, 2020

Create and Serve Accessible Content to Your Audience

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading

By Kim Moutsos published September 24, 2020

2020 B2C Content Marketer of Year Finalists Empower Audiences

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading

By Kim Moutsos published September 23, 2020

Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading

By Ann Gynn published September 14, 2020

Reinventing With Content: 3 Brands Find New Paths

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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By Justin Champion published August 10, 2020

How to Create Pillar Content Google Will Love

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading

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