By Stephanie Stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.
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By Melissa Eggleston published September 29, 2020

Create and Serve Accessible Content to Your Audience

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading

By Kim Moutsos published September 24, 2020

2020 B2C Content Marketer of Year Finalists Empower Audiences

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists. Continue reading

By Kim Moutsos published September 23, 2020

Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year

What makes a B2B content marketer great? It’s the ability to lead out of the status quo, show how things can be better, and act to make it so. Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading

By Ann Gynn published September 14, 2020

Reinventing With Content: 3 Brands Find New Paths

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
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By Justin Champion published August 10, 2020

How to Create Pillar Content Google Will Love

Climb the mega mountain of Google search. Work backward step by step to create a valuable piece of pillar content. Here’s how to do it. Then you’ll have a map on how to blaze that trail the next time. Continue reading

By Ann Gynn published August 6, 2020

10+ Buzzwords to Banish From Your Content Marketing Vocabulary

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading

By Kim Moutsos published August 4, 2020

Write Smarter and Faster With Tips From These Top 5 Posts

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading

By Jodi Harris published July 30, 2020

Overcome a Boring Blog With These 5 Techniques

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading

By Julia McCoy published July 15, 2020

6 Things to Improve Your Content Performance

High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading

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