By Darek Black published March 2, 2021

Write Like You Talk: 12 Tips for Conversational Content

The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading

By Shane Barker published February 22, 2021

How to Create High-Converting Content

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading

By Aaron Agius published February 18, 2021

Go Beyond Ego Bait and Create Roundups That Resonate

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading

By Lisa Dougherty published December 7, 2020

Tips to Improve Website Content for Screen Readers

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading

By Jodi Harris published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading

By Konrad Sanders published November 12, 2020

Whip Up a Tantalizing Blog Post With These 9 Ingredients

A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe. Continue reading

By Ann Gynn published November 11, 2020

How a Digital-First Content Strategy Can Help Print [Winning Example]

A digital-first content marketing strategy doesn’t mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy. Continue reading

By Carina Rampelt published November 2, 2020

Why You Should Avoid the Broetry Writing Trend

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here’s why you should avoid broetry and what you should do instead. Continue reading

By Stephanie Stahl published October 15, 2020

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.
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By Melissa Eggleston published September 29, 2020

Create and Serve Accessible Content to Your Audience

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading

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