It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading
6 Brands Share Real Content Marketing Examples That Convert
Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.
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7 Free Ways to Get Original Data for Your Content
Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading
How to Create Visual Content That’s Worth a Thousand Shares
Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading
6 Things You Should Stop Doing to Content [Tools]
The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading
How to Get Valuable External Content Sources
For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company.
Your How-To Plan for 12 Months of Customer-Focused Blogging
How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading
6 B2B Brands That Put the Creative in Their Content Marketing [Examples]
Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.
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Guest Blogging: A Step-by-Step Guide
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading
How to Structure Your Content to Make It Accessible
Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading
