Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading
5 Lessons From the Content Marketing Awards Project of the Year Finalists
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading
How To Use AI-Generated Content the Right Way (and Avoid the Downsides)
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment. Continue reading
Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)
Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind. Continue reading
How To Create a Powerful Headline in 7 Simple Steps
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading
How To Turn Complex Topics Into Content Your Audience Will Understand
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading
To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits. Continue reading
7 Questions Every Writer Should Ask To Craft an Effective Lead
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading
How To Bring Big Word-of-Mouth Content to Your Marketing
Every customer has the potential to alter perceptions of your business positively or negatively. When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team. Continue reading
5 Ideas To Make Your Content Accessible to All
Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen. Continue reading
