Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading
3 Tips for Eyeball-Worthy Content
Your article gets virtual cheers from your audience. The next one flatlines. What’s going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece. Continue reading
Here’s What We Learned From 50 of the Most Popular Blogs
Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading
2019 SEO Keywords and Google: What’s in Your Poker Hand?
If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing. Continue reading
5 Ways to Get More People to Your Content
You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading
4 Real-Life Ledes: Why They Work (and What Could Be Better)
Nobody sets out to write mediocre ledes. And yet, the content universe is dominated by them. That’s good because it means a great lede will stand out. Let’s look at a few ho-hum ledes from brand blogs and see how to make them great. Continue reading
How 6 Brands Stand Out and Get Results from Content Marketing
Imagine if your FAQ section led to a 34.7% increase in revenue or your blog conversion rates grew by 800%. Discover how six companies in six industries don’t have to imagine those numbers, they’re finding that kind of success today. Continue reading
7 B2C Brands Offer Content Marketing Lessons and Inspiration
Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. Here are seven retail brands creating success. Read on to see how they deliver what their audience wants. Continue reading
How to be Purposeful With Your Purpose-Driven Content [Examples]
More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading
How to Be an Agent of Change: Examples From Top Content Marketing Award Winners
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year’s Content Marketing Awards. Continue reading
