How To Find External Sources To Create Trustworthy Content
June 21, 2023
Ann Gynn
Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that.
7 Formulas for Writing Introductions That Convert Scanners Into Readers
May 3, 2023
Olesia Filipenko
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.
Write Like You Talk: 12 Tips for Conversational Content
April 13, 2023
Darek Black
Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
March 1, 2023
Travis Taborek
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
February 16, 2023
Ann Gynn
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers.
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
December 1, 2022
Lesley Vos
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier.
7 Neuro Writing Tactics to Get Inside the Minds of Your Audience
September 6, 2022
Olesia Filipenko
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
5 Lessons From the Content Marketing Awards Project of the Year Finalists
August 24, 2022
Jodi Harris
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.
How To Use AI-Generated Content the Right Way (and Avoid the Downsides)
July 14, 2022
Michael Brenner
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.
Why Guest Posting is Still Worth Doing (Even If It Doesn't Help With SEO)
June 30, 2022
Aaron Agius
Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind.
How To Create a Powerful Headline in 7 Simple Steps
June 21, 2022
Ann Gynn
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
How To Turn Complex Topics Into Content Your Audience Will Understand
June 15, 2022
Sarah L. Parker
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.
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