By Ann Gynn published October 24, 2019

Guest Blogging: A Step-by-Step Guide

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading

By Ann Smarty published October 15, 2019

How to Structure Your Content to Make It Accessible

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading

By Gina Balarin published October 10, 2019

How to Stop Creating Content That Disappoints Your Audience

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading

By Michael Becker published October 8, 2019

5 Techniques to Build a Better Content Platform

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading

By Forrest Brown published August 26, 2019

Successful Content Is Ridiculously Easy to Use

Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible.

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By Sarah Rickerd published August 5, 2019

13 Easy Tips to Give Your Content More Personality

Creating content that attracts an audience – and keeps them reading and connected to your brand’s content – can be a challenge. To make your next pieces shinier, here are 13 easy tips to pack more personality into your content.

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By Maureen Jann published July 11, 2019

How to Choose a Successful Topic for Your Next Guest Article

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading

By Kathy Edens published June 17, 2019

10 Tips From Best-Selling Authors That Will Polish Your Content

What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott Fitzgerald, George Orwell, and more. Continue reading

By Jonathan Gorham published May 27, 2019

7 Triggers That Make People Want to Share Your Content

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading

By David Zheng published May 13, 2019

How to Get Google Eyes for Your Content

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue reading

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