Who Should Be at the Center of Your Sales and Marketing Alignment?
July 14, 2020
Dennis Shiao
Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights.
Your Audience Is Not the Same as Your Marketing Database
June 15, 2020
Robert Rose
Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one.
Diversity and Content Marketing: How Brands Can Be More Inclusive
June 5, 2020
Ann Gynn
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.
14 Experts Share How to Get Support for Content Marketing
April 29, 2020
Amanda Milligan
Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them.
A Small Amount of Data Can Do It for B2B Personalization
January 30, 2020
Dennis Shiao
In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore.
How to Do Diverse and Inclusive Content Marketing That Matters
January 23, 2020
Ann Gynn
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.
Now You’re Segmenting With Science: How to Use Quantitative Psychology
December 3, 2019
Paul Longhenry
It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know.
Get the Audience Greenlight: A Lesson From a 19th Century Nurse
October 9, 2019
Dennis Shiao
How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.
Ethical Marketing: Are You Crossing the Line?
September 25, 2019
Dennis Shiao
Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble.
The Most Important Lesson Learned at Content Marketing World
September 12, 2019
Stephanie Stahl
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success.
How to Develop a Content Strategy: Start With These 3 Questions
September 3, 2019
Jodi Harris
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy.
No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)
August 29, 2019
Carla Johnson
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist.
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