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sales-marketing-alignment

Who Should Be at the Center of Your Sales and Marketing Alignment?

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights.
audience-marketing-database

Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one.
diverse-inclusive-marketing

Diversity and Content Marketing: How Brands Can Be More Inclusive

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.
14-experts-content-marketing

14 Experts Share How to Get Support for Content Marketing

Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them.
data-b2b-personalization

A Small Amount of Data Can Do It for B2B Personalization

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore.
diverse-inclusive-marketing

How to Do Diverse and Inclusive Content Marketing That Matters

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.
segmenting-science-quantitative-psychology

Now You’re Segmenting With Science: How to Use Quantitative Psychology

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know.
audience-greenlight

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.
ethical-marketing

Ethical Marketing: Are You Crossing the Line?

Do you think your terms of service let you use your audience’s personal data any way you want? What about data acquired from third-party sources? If you don’t start from an ethical foundation, you may be headed for trouble.
cmw-most-important-lesson

The Most Important Lesson Learned at Content Marketing World

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success.
content-strategy-essentials-guide

How to Develop a Content Strategy: Start With These 3 Questions

If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an effective content marketing strategy.
content-to-the-rescue

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist.