By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading

By Kane Jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

By Andrea Fryrear published April 11, 2017

New Way to Build Personas Over Time

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience. Continue reading

By Daniel Hochuli published April 9, 2017

Why You Need a Content Funnel For Your Content Product

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading

By Karen Ronning-Hall published December 22, 2015

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.
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By Marcia Riefer Johnston published May 14, 2015

Personalize? Or Persona-ize? Yes!

Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. Continue reading

By Dave Anthony published November 1, 2014

Audience Building

Explore proven approaches for developing strong consumer relationships, deepening audience engagement, and activating your community members as brand evangelists.

By Mark Sherbin published October 5, 2012

The Static Website Is Dead — Long Live Personalized Content

Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies? Continue reading

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