Personalize? Or Persona-ize? Yes!
Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you.
Audience Building
Explore proven approaches for developing strong consumer relationships, deepening audience engagement, and activating your community members as brand evangelists.
The Static Website Is Dead — Long Live Personalized Content
Content personalization is the next wave of the dynamic web. Find out how you can better incorporate personalized content into your own marketing strategies?