By Joe Pulizzi published May 23, 2017

The Only 10 Ways to Make Money From Content Marketing

Joe Pulizzi and Robert Rose reveal the Media Marketing Revenue Model, and give a glimpse into their upcoming book, Killing Marketing. It covers the 10 ways any organization that builds an audience from its content can generate revenue. Continue reading

By Andrea Fryrear published May 11, 2017

Make Your Audience the Hero With a One-Sentence Agile User Story

Create one-sentence user stories for your content marketing program. They put audience needs at the center of content production, support efficient teamwork, and encourage interdepartmental communication.  Continue reading

By Marcia Riefer Johnston published April 27, 2017

Are Your Buyer Personas Ready to Take on the World?

Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading

By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading

By Kane Jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

By Andrea Fryrear published April 11, 2017

New Way to Build Personas Over Time

The era of agile is here, and personas need to change with the times. This in-depth Q&A shows you how to produce a minimum viable persona, and then build it up as you learn about your audience. Continue reading

By Daniel Hochuli published April 9, 2017

Why You Need a Content Funnel For Your Content Product

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading

By Karen Ronning-Hall published December 22, 2015

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.
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By Marcia Riefer Johnston published May 14, 2015

Personalize? Or Persona-ize? Yes!

Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. Continue reading

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