If you don’t have an inclusive marketing strategy, you don’t have a growth marketing strategy, says Michelle Ngome, founder of the African-American Marketing Association. She explains how to bake inclusivity into your content marketing strategy, planning, creation, and distribution in this article and video. Continue reading
10 Content Experience Mistakes To Stop Making (and Ideas for Fixing Them)
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content’s chance to impress. Here’s what to watch out for. Continue reading
Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]
The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading
How’d You Make That Flipping Awesome B2B Content for ServiceNow?
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading
Why the Future of Demand Gen Lies in Self-Service Content Experiences
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading
In People We Trust: Here’s How To Make Your Content More Human
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading
The 3 Strategic Pillars Behind Every Winning Content Strategy
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading
22 Expert Ideas for Content Marketing That Connects With Your Audience
Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading
8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences
Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it). Continue reading
7 Steps to Build a Successful Long-Term Content Model
If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals, the Content Inc. model is for you. Continue reading
