By Jodi Harris published September 1, 2021

The 3 Strategic Pillars Behind Every Winning Content Strategy

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading

By Ann Gynn published August 26, 2021

Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading

By Ann Gynn published June 3, 2021

8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it). Continue reading

By Joe Pulizzi published May 24, 2021

7 Steps to Build a Successful Long-Term Content Model

If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals, the Content Inc. model is for you. Continue reading

By Content Marketing Institute Team published April 30, 2021

3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading

By Chintan Zalani published April 26, 2021

4 Mental Models to Help You Tackle Tough Content Marketing Questions

Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making. Continue reading

By Ann Gynn published March 11, 2021

7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading

By Ann Gynn published February 8, 2021

How One Brand Grew a Massive Audience by Building a News Site [Example]

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading

By Gina Balarin published December 1, 2020

Activating Empathy: How to Manage It, Measure It, and Market With It

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading

By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
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