The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading
Multicultural Marketing: Why You Need to Get Started
Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience. Continue reading
How to Make Your Bland Content Strategy Delicious
It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests. Continue reading
Data Privacy Law: Ignorance Is No Excuse
How do you adapt to a world far less forgiving and far more skeptical of the ways you capture and use data? Ruth Carter – internet, intellectual property, and business attorney – offers some perspective and advice. Continue reading
4 Business Models for Content Marketing
How do you evolve your business strategy for the digital world? Don’t focus on inventing, focus on integrating a combination of changes to install the function of content as a business model. Here are four models to consider. Continue reading
The ABCs of Connecting With Generation Z
Generation Z is poised to take the marketing world by storm. Before you assume its content interests will sync with other digital natives, look at the significant ways this distinct group is rewriting the rules of brand engagement. Continue reading
Fundamentals Are Essential for Content Success
Average content marketers are far too concerned with the incremental instead of the fundamentals. This industry needs to reset to first principles – and fast. Find out why first principles are more important than best practices. Continue reading
3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners. Continue reading
7 Questions to Troubleshoot Your Content Marketing
Whether you’re new to or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better long-term success. Continue reading
How Cisco Merges Martech With Creative Content
With 700 product families marketed in silos, Cisco and its prospects encountered a fragmented experience and an ineffective content marketing process. So they flipped the framework and things are changing. Learn how they’re doing it. Continue reading
