Search Results for: tools

New AI Tools Can’t Win Without “You”

Published: 2023-03-10

Launching a new AI-based tool is the martech trend that just won’t end. Salesforce, Microsoft, and HubSpot anted up this week, but which one of these juggernauts will emerge as … Continue reading

6 Steps To Help Content Marketers Thrive in a World With AI Content Tools

Published: 2023-03-01

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Published: 2023-02-23

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading

AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]

Published: 2023-02-21

You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
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Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Published: 2022-12-12

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)

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How To Make a Better Workspace for Your Content Marketing Team [Tools]

Published: 2022-11-29

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading

5 Tools to Make a Big Impact With a Small Content Marketing Budget [Sponsored]

Published: 2022-11-09

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading

Tools and Inspiration to Advance Your Content Marketing

Published: 2022-10-27

Tools and Inspiration to Advance Your Content Marketing Building trust with audiences. Generating leads. Improving conversions. Retaining loyal customers. Content marketing is becoming increasingly important to achieve these objectives. But … Continue reading

Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

Published: 2022-05-03

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading

10+ Tools To Help With Reusing and Repurposing Content

Published: 2022-04-13

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results. Continue reading