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How to Create Video Content that Actually Works

Published: 2012-10-09

Video is taking over the (online) world, but not all content lends itself to video. Here are some great examples of video content that actually works — and some that doesn’t. Find out how your content measures up to the video challenge. Continue reading

21 Things to Do to Help Your Infographic Go Viral

Published: 2012-09-12

Infographics are ideal for presenting lots of data in a way your audience can immediately comprehend. If you want to give your infographic a strong shot at going viral, work your way through these 21 tips.
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Content Marketing Round-Up: Highlights from Day 3 of #cmworld

Published: 2012-09-07

While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions. Continue reading

Content Marketing World 2012: Multi-Channel Content Track

Published: 2012-08-28

Content Marketing World 2012 MULTI-CHANNEL CONTENT TRACK Stay up-to-date on the Multi-Channel Content Track at Content Marketing World 2012. Sessions include: For the Love of ___, Leverage All the Channels Available to You Mobile and Tablet Content Distribution 10 Email … Continue reading

Do Your Efforts Measure Up to the Gold Standards of Content Marketing?

Published: 2012-05-30

Do your efforts measure up to the gold standards of content marketing? Here is a rundown of the main strengths of different content types, and some examples of companies that are getting it just right. Continue reading

Dos and Don’ts for Keeping Control over Your Social Media Content

Published: 2012-04-27

Not every content marketer is comfortable with all the media we have to deal with these days. We all want to maintain control of our content, but that isn’t always possible. Use these dos and don’ts to establish a quality assurance program and you’ll feel more comfortable with your content, no matter where it appears across the web. Continue reading

How to Embed Outreach into Every Step of Your Content Plan

Published: 2012-02-20

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

A New Breed? 7 Roles of the Content Marketing “Engineer”

Published: 2012-01-09

The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering. Continue reading

How to Build a Subscriber Base of 10,000 Strong – and Growing

Published: 2011-12-22

In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that content marketing is an excellent way to build passionate subscribers to your brand. And what company wouldn’t want that? Subscribers, a loyal following, and fans can be … Continue reading

The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough

Published: 2011-11-11

This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that … Continue reading