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Build A Go-To Team That Can Conquer Any Content Marketing Challenge

Published: 2014-05-15

Content marketing is increasingly recognized as an extremely effective tactic for engaging consumers. However, the void between what most marketers want to do and what they can execute is still expansive when it comes to content marketing. Find out how to build a go-to team that can conquer any content challenge. Continue reading

The Relentless Evolution of Content Marketing

Published: 2014-04-26

In this episode of PNR, Robert and Joe review some recent changes to Google Analytics, and then get into a deep discussion on the future of Facebook for content marketers. They also discuss agencies building out newsrooms, new CMI research on B2B enterprise content marketing, and why social media fading into wallpaper might just be a good thing. Listen in. Continue reading

For Brands, Facebook Is Now a Content Publisher — Not a Community

Published: 2014-04-17

According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand’s options are. Continue reading

Why Your Branded Content Shouldn’t Always Be About Your Brand

Published: 2014-03-13

Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn’t always be about your brand. Learn more about the benefits — and blurred lines — of developing non-promotional branded content. Continue reading

3 Strides to a Sustainable Content Marketing Strategy

Published: 2014-02-24

It’s becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy. Continue reading

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles

Published: 2014-01-15

The popularity of social media marketing is spreading like wildfire across the world of B2B commerce. Because these are social platforms, marketing on them requires planning and finesse. Simply being present on social media isn’t enough. Use these 3 angles to plan your B2B marketing approach. Continue reading

Beware the Social Media Content Algorithm Chasers

Published: 2013-12-18

Beware the social media content algorithm chasers. They’re so focused on netting a better ranking or more “likes” that the very reason for these things — the content strategy — is devalued. Authority and trust are hugely important in content marketing — and are all too easily eroded by shabby grabs for attention. Find out more. Continue reading

Clear Evidence that Content Marketing is a Force to Be Reckoned With

Published: 2013-12-14

This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think. Continue reading

Foster a Creative Content Marketing Culture: 5 Takeaways From Coca-Cola

Published: 2013-12-06

From cola-imbibing polar bears to personalized “Share a Coke” viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola’s VP of Global Advertising Strategy and Content Excellence. Continue reading

3 Content Optimization Questions That Google Analytics Can Answer

Published: 2013-10-17

Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer. Continue reading