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The 5 Pillars of Successful Content Marketing

Published: 2015-01-13

Content marketing spending is increasing, but traditional marketers still struggle with the shift to a pull strategy. If you have ever been asked how content marketing can really work, share these five pillars with the inquisitors. Continue reading

How to Know What Content Drives Traffic

Published: 2014-12-02

Most content fails to generate significant web traffic. And many content marketers fail in knowing what pieces of content perform well and which don’t. It requires precise analytics, but it’s not too difficult. Get started today. Continue reading

How Merrill Lynch Uses Content Mapping to Reach Affluent Americans

Published: 2014-10-19

Bank of America Merrill Lynch is in the relationship business – understanding and responding to their customers and prospects’ financial needs and concerns. Learn how its marketers boost their business with content mapping and discovery – bringing together online and offline to create the perfect relationship.
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How to Pitch the Power of Content Marketing to Your Boss

Published: 2014-08-21

Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. Find out how to pitch the power of content marketing to your boss. Continue reading

5 Optimization Tips for Auditing Online Content

Published: 2014-08-13

Increased brand awareness is one of the major goals of content marketing. Marketers often use online content as a way to attract organic traffic, gain social shares, and increase direct traffic. Make sure your content is up to the task. Get 5 optimization tips for auditing online content. Continue reading

The Future of Social Media Content Strategy is Really Déjà Vu

Published: 2014-08-10

To understand the future, social media marketers need to stop looking at the present and wringing their hands over the ever-changing landscape. The key to the future of social media content strategy is really the same as it ever was: Look closely at the relevance and quality of your social content and focus on creating the best possible experience for your potential customers. Continue reading

Missing Elements in the Content Marketing ROI Equation

Published: 2014-07-17

The metrics conversation is driving much of the content marketing dialogue these days. Different factors apply, depending on your business and objectives, but it’s important to find the right metrics to assess your content efforts. Get some suggestions from industry executives on elements that may be missing from your content marketing ROI equation. Continue reading

How Facebook is Becoming a Pay-to-Play Platform

Published: 2014-06-14

In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article provides a cross section of a record month for magazine launches with a shuttering of a dozen tried-and-true niche magazines. This week’s #ThisOldMarketing example: The Fresh Fork Market Almanac. Continue reading

A 3-Pronged Plan for Optimizing Your Online Content Distribution

Published: 2014-06-12

Many marketers used to think they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. Now we realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Use this 3-pronged plan to optimize your online content distribution. Continue reading

Influencer Marketing:
The Latest Strategies, Templates, and Tools

Published: 2014-06-04

Over the last few years, influencer marketing has become tremendously more popular, more accepted by consumers, and more profitable for brands. But these campaigns are also being carried out on a much more complex playing field – thanks to factors … Continue reading