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The Content Marketing Road Map – How to Build Your Own Content Marketing Plan

Published: 2015-05-12

Forget the interruption approach of advertising. It doesn’t work, especially with millennials. Develop a content plan that gives consumers what they actually are interested in. Learn a secret plus tips to map your road to success. Continue reading

This Week in Content Marketing: The New Media Model Will Include Selling Products

Published: 2015-05-02

In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods. Continue reading

Are These 3 Points of Interest on Your Marketing Road Map?

Published: 2015-05-01

Successful marketers often are a few steps ahead of the curve, prepared to address a changing marketplace. Learn how to move your marketing with these necessities – advocate marketers, distribution dollars, and “automagic” integration. Continue reading

Twitter Promotion: How to Use Paid Options the Right Way

Published: 2015-04-28

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content. Continue reading

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

Published: 2015-03-30

You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate. Continue reading

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Published: 2015-03-26

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

Published: 2015-03-16

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger. Continue reading

How To Fix 9 Harmful Misconceptions about Content Marketing

Published: 2015-03-05

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

Transparency Reveals Great Content Opportunity

Published: 2015-02-12

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved). Continue reading

Should You Buy or Grow a Pineapple for Your Audience?

Published: 2015-02-09

If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet? Continue reading