charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget.

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment.

For the last five years, director of editorial & creative services Michael Buller has helped shape content marketing strategy at the Dana-Farber Cancer Institute. He recently told us how he overcomes the challenges of his industry.

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives.

In the spirit of improving donor retention rates for nonprofits in 2014, let's take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors.

Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background.

CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights.

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video.

Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola.

Attention is getting a lot of, well, attention – attention marketing, attention economy, attention with content marketing. But to move forward in your content marketing journey (and build a business case), pay attention to trust.