Instagram is more difficult than other social media networks. You’re forced to use a picture or video and that’s the main focus. The best way to get ahead is to do something truly unique and creative. Start with these three strategies.
What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program.
It may be a young platform, but there's a case to be made for B2B companies to get involved in Instagram right from the start. Use these ideas, examples, and tips to determine if Instagram is a good fit for your content marketing efforts.
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.
At the Content Marketing Institute, our Instagram approach is simple – give our audience a glimpse into the personal side of CMI and our community with original content. Here are the top 10 posts from 2016. It’s much more than #CMWorld.
Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic.
A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers.
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
As a fashion retailer that's built its brand on aesthetics, Anthropologie is a company to watch on social media. Here's a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce.